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Dynamic email marketing content showing different products to various subscribersPredictive suggestions recommending items before clients searchAutomated projects triggered by particular behavioral signalsReal-time spending plan allowance to the best-performing imaginative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outshining normal campaign norms.
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